Terms & Privacy
HoneyBook’s Terms of Service, Privacy, and Data Protection.
Updated March 20th, 2025
(Review the previous version here)
Notice of Updated Terms of Service and Privacy Policy
We have updated our Terms of Service and Privacy Policy. These updated terms are effective for new users of our Services as of March 20, 2025, and for existing users of our Services as of April 22, 2025. By continuing to use our Services after the applicable effective date, you agree to the updated Terms of Service and Privacy Policy.
This Privacy Policy describes how HoneyBook, Inc. (“HoneyBook,” “we”, “us”, or “our”) handles personal information that we collect through our website and mobile applications ( the “Services”). The Services are designed to help our customers manage their businesses (“Businesses”).
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our website and/or other Services, or as required by law.
Personal Information We Collect
Information you provide to us: Personal information you may provide to us through the Services includes:
Identification information: including your name, email address, phone number, company name, date of birth, signature, and photos of your driver’s license and/or passport.
Communications: when you contact us with questions, feedback, respond to one of our surveys, or otherwise communicate with us we may collect the information in such communications.
Payment and transactional information: we collect information needed to process your orders or transmit direct deposits to you, including tax ID/Employer Identification Number (“EIN”), last four digits of your Social Security Number (“SSN”), payment card information, bank account number and related information, billing information, legal business name, doing business as name, business address, personal address, date of birth, job title, and transaction history.
- Plaid: HoneyBook also collects bank account numbers to transmit direct deposits to Businesses. If you elect to link your bank account automatically through the API provided by Plaid Inc. (“Plaid”), HoneyBook will also receive information related to the transactions associated with that account, including the transaction ID, transaction category and type, merchant name, amount, currency, date, and location. By using the Plaid API, you grant HoneyBook and Plaid the right to access and transmit your personal and financial information from the relevant financial institution and you agree that your personal and financial information will be transferred, stored, and processed by Plaid in accordance with Plaid Privacy Policy.
Marketing information: such as your preferences for receiving our marketing communications, and details about your engagement with them, which may be collected using cookies or web beacons.
Third party account information: if you choose to connect third party accounts to the Services, we may collect information associated with your third party account such as the name, email address, and profile information you provided to the relevant third party. In particular if you are a Business and you opt to import or sync your Google account, contacts, iCal or similar accounts or services with our Services, we will collect and store information such as your contacts' (including contacts your services provider(s) or application automatically added to your address book when you communicated with addresses or numbers not already on your list) email address, name, address, website URL, phone number and other metadata assigned to a contact (collectively, “Contacts’ Information”). We obtain this data in order to create profiles, suggest existing profiles for you to connect with and invite new persons to use the Services.
- Google account integration: If you integrate your Google account with the Services, we will have access to your Google account information including but not limited to Gmail, Google Calendar, Google Contacts, and Google Drive (“Google Account Information”). We will have access to your inbox and calendar, for example, and you will be able to use the Services to compose and send emails and create calendar events. Additionally, you may also be able to access other integrated Google services, including Google API services. If you use our lead import feature, we may also use Google Account Information, including email content, to identify potential leads for you, summarize their inquiries, and import those leads into the Services.
- Google API Services User Data Policy: Notwithstanding anything else in this Privacy Policy, HoneyBook’s use of Google Account Information will adhere to the Google API Services User Data Policy, including the limited use requirements. In particular, we:
- only use Google Account Information to provide and improve the Services;
- do not transfer Google Account Information to third parties except as necessary to provide or improve the Services, as required by law, or in connection with a merger, acquisition, or sale of assets where we provide notice to users;
- do not use the Google Account Information for serving advertisements; and
- do not permit humans (other than intended recipients, if applicable) to read Google Account Information, except (a) if we obtain your affirmative consent, (b) as necessary for security purposes or to comply with applicable law or (c) our use is limited to internal operations and the Gmail Information (including derivations) has been aggregated and anonymized.
Social Media Information: You may be able to create a HoneyBook account through a third party social media platform (“SMP”) and/or share your HoneyBook experiences on a SMP. To take advantage of this feature, we will ask you to log into or grant us permission via the relevant SMP. If you do so, we may receive information from your SMP (such as your contact details or friend lists). You may be able to adjust the information we receive by changing your SMP settings. Please note that the manner in which the SMP uses, stores and discloses your information is governed by the policies of the SMP and that if you share on an SMP your friends, followers, or subscribers will be able to view what you share.
Meeting Notetaker: If a Business uses the In-Person Meeting Notetaker feature, we may collect content generated during meetings (“Meeting Content”), which may include audio, video, in-meeting messages, chat messaging content, transcriptions, transcript edits and recommendations.
Derived Information: We may infer your preferences for certain products based on the personal information we collect about you.
Information We Collect from Others: We may also obtain information from third parties and sources other than you and the Services. These sources include data providers, such as information services and data licensors, and public sources, such as social media platforms. The types of information we collect from third parties include contact information, company roles, and system identification numbers.
If you are not a representative or employee of a Business, we may also receive your Contact Information if Businesses choose to import or sync their Google account, contacts, iCal or similar accounts or services with our Services. For more information, see the “Third Party Account Information” section above. We may also collect content generated during your meetings with Businesses if Businesses enable the Meeting Notetaker function of the Services. For more information, see the “Meeting Content” section above. Finally, we may collect your information if you interact with a Business that uses our Services or when you interact with us on the Services.
We may combine this information with personal information we receive from you.
Information We Collect Automatically. We, our service providers, and our advertising partners may automatically log information about you, your computer or mobile device, and your interaction over time with HoneyBook, our communications and other online services, such as:
- Device information, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G).
- Online activity information, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing HoneyBook’s Services, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them. We also use Google Analytics to monitor activity on the Site and to assist with advertising. Click here to learn how Google Analytics collects and processes data.
- Chats. Chats on our Services may be monitored and retained.
- Location information. When you use the Services, we and third parties integrated into our Services may collect your general location based on IP address
- User Interactions. In some cases, we may collect click or touch stream data, movement, scroll, keystroke activity and third-party sites or services you were using before and after interacting with the Services.
Technologies we use for automated data collection include:
- Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising. For example, we use cookies to keep track of your shopping cart and to provide other personalized experiences.
- Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
- Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
How We Use Your Personal Information
We and our vendors may use your personal information for:
Service delivery: including to:
- Provide, operate and improve the Services and our business of providing an all-in-one platform to manage Businesses;
- To create, maintain, and authenticate your account;
- Conduct research and analysis relating to HoneyBook, our Services, and our business;
- Transmit your payments (through third party vendors) and complete transactions with you;
- Communicate with you about HoneyBook, including by sending surveys, offers, announcements, updates, security alerts, and support and administrative messages;
- Understand your needs and interests, and personalize your experience with HoneyBook and our communications; and
- Provide support for HoneyBook, and respond to your requests, questions and feedback.
Research and development: We may use your personal information, as well as information available in Vendor contracts and related proposals that you may upload, for research and development, including to analyze and improve the Services. HoneyBook does not use or aggregate Google Account Information for these purposes.
Marketing and advertising: We and our advertising partners may use your personal information for marketing and advertising purposes, including:
- Direct marketing. We or our advertising partners may send Businesses direct marketing communications as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via postal mail, email, telephone, text message, and other means.
- Interest-based advertising. We engage advertising partners, including third party advertising companies and social media companies, to display ads on the Services and other online services. These companies may use cookies and similar technologies to collect information about your interaction (including the data described in the “Information we collection automatically” section above) over time across the Services, our communications, and other online services, and use that information to serve online ads that they think will interest you, including ads for products and services provided by third parties. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the “Online tracking opt out” section below.
Connections and Invitations: We may also use Contacts’ Information to suggest connections and to enable you to invite others to use our Services and connect with you. It is your choice whether to invite someone to our Services. For clarity, if an invitee accepts the invitation, then the invitee shall be subject to the terms and conditions of this Privacy Policy and our Terms of Service.
Compliance and protection: We may use your personal information to:
- Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities
- Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
- Audit our internal processes for compliance with legal and contractual requirements and internal policies;
- Enforce the terms and conditions that govern HoneyBook and our Services; and
- Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
Notice to Non-Users: We may receive personal information about you when Businesses import or sync their Contacts’ Information (e.g., your email address, name, address, website URL, phone number and other metadata assigned to a contact). This contact information may include people who are HoneyBook users and other contacts who are not users and don’t have an HoneyBook account (i.e., Non-Users). We may use this information to create profiles, suggest existing profiles for Businesses to connect with, and invite Non-Users to use the Services. We may also receive your information when Businesses use our Meeting Notetaker feature (as described above) or our lead import feature, which we will use to identify potential leads for the Business, summarize your inquiries, and import your information into the Services. Finally, we may collect your information if you interact with a Business that uses our Services or when you interact with us on the Services.
How We Disclose Your Personal Information
We may disclose your personal information to the following parties and as otherwise described in this Privacy Policy or at the time of collection:
Related Companies: We may disclose your personal information (excluding Gmail Information) with our subsidiaries and affiliates for purposes consistent with this Privacy Policy.
Vendors: Companies and individuals that provide services on our behalf or help us operate HoneyBook, the Services, or our business (such as hosting, information technology, customer support, email delivery, and website analytics services).
Advertising partners: Third party advertising companies and other third parties, including HoneyBook’s parent, affiliates, other brands and business partners for commercial purposes like the interest-based advertising purposes described above.
Professional advisors: Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Legal authorities and others: Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Business transferees: Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate financing, divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, HoneyBook (including, in connection with a bankruptcy or similar proceedings). We may also disclose your information in connection with the consideration or negotiation of such a transaction.
Consent: We may also disclose personal information where we have your consent to do so.
Other Users or the Public:Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties or the public on or through the Services or posting via SMP, that information can be seen, collected and used by others. We are not responsible for any use of such information by others.
Your Choices
Update or correct your information. To keep your information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct information in our possession that you have previously submitted via the Services. Please also feel free to contact us if you have any questions.
Opt out of marketing communications. You may opt out of marketing- related communications by following the opt out or unsubscribe instructions contained in the marketing communication we send you.
Online tracking opt out. There are a number of ways to opt out of having your online activity and device information collected through the Services, which we have summarized below:
- Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Click here for more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them.
- Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
- Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in.
- Platform opt outs. The following advertising partners offer opt out features that let you opt out of use of your information for interest-based advertising:
- Advertising industry opt out tools. You can also use these opt out options to limit use of your information for interest-based advertising by participating companies:
Note that you will need to opt out on every browser and device that you use because these opt out mechanisms are specific to the device or browser on which they are exercised.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. Please note that Do Not Track is a different privacy mechanism than the Global Privacy Control browser choice referenced below.
Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
Your Rights
Applicable law may give you various rights regarding your information. If these rights apply to you, they may permit you to request that we:- confirm whether or not we are processing your information and provide access to and/or a copy of certain information we hold about you
- correct information which is out of date or incorrect
- delete certain information which we are holding about you
- revoke your consent for the processing of your information
To exercise any of these rights, please contact us using the contact details provided under the “How To Contact Us” section below. We may request you provide us with information necessary to verify your identity before responding to your request as required or permitted by applicable law, such as your name, email address, and account information.
You may be able to designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request as permitted by applicable law.
We may use the methods described in this Privacy Policy to identify you or make inferences about you as described above. Where required by applicable law, you have the option to activate these features by creating an account with us.
Third Party Sites and Services
Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.Security
We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of your personal information. You use the Services at your own risk.
You play a critical role in protecting your information by maintaining up-to-date computer security protections. Steps you take to ensure the security of your computer, computer passwords, or other personal identifier authentication mechanisms are key components of the protection of your personal information. You agree that you are responsible for any additional verification procedures and security you deem necessary.
Processing of Data in the U.S.
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may therefore be processed in the United States or transferred to other locations where privacy laws may not be as protective as those in your state, province, or country, and that information may be accessible to the authorities of those jurisdictions.Children
The Services are intended for general audiences and not for children under 16. If we learn that we have collected personal information through the Services from a child under 16 without the consent of the child’s parent or guardian, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements in accordance with applicable local laws..
Notice to California Users
This section applies only to “personal information” about California residents, as that term is defined in the California Consumer Privacy Act (“CCPA”), and it supplements the information in the rest of our Privacy Policy. Information about individuals who are not residents of California may be handled differently and is not subject to the same California rights described below. This section does not apply to personal information we collect from employees or job applicants in their capacity as employees or job applicants.
Personal Information We Collect and Disclose
Throughout this Privacy Policy, we discuss in detail the specific pieces of personal information we collect from and about our users, how we use that information, and how we disclose it. Under the CCPA, we are also required to provide you with the CCPA “categories” of personal information and sensitive personal information we collect. Those categories, how we use them, and to whom we disclose them, are below:
| Category of Personal Information | Processing Purposes | Categories of Recipients |
| Identifiers | Service delivery; research and development; marketing and advertising; creating public profiles; suggesting connections and allowing you to send invitations; and compliance and protection. | Related companies; vendors; advertising partners; professional advisors; legal authorities and others; business transferees; other users/public (if you publicly post it on the Services). |
| Commercial information | Service delivery; research and development; marketing and advertising; creating public profiles; suggesting connections and allowing you to send invitations; and compliance and protection. | Related companies; vendors; advertising partners; professional advisors; legal authorities and others; business transferees. |
| Financial data | Service delivery; and compliance and protection | Related companies; vendors; professional advisors; legal authorities and others; business transferees. |
| Approximate geolocation data | Service delivery; research and development; marketing and advertising; creating public profiles; suggesting connections and allowing you to send invitations; and compliance and protection. | Related companies; vendors; advertising partners; professional advisors; legal authorities and others; business transferees; other users/public (if you publicly post it on the Services). |
| Internet activity information | Service delivery; research and development; marketing and advertising; creating public profiles; suggesting connections and allowing you to send invitations; and compliance and protection. | Related companies; vendors; advertising partners; professional advisors; legal authorities and others; business transferees. |
| Professional data | Service delivery; research and development; creating public profiles; and compliance and protection. | Related companies; vendors; professional advisors; legal authorities and others; business transferees; other users/public (if you publicly post it on the Services). |
| Audio, electronic, visual, or similar information | Service delivery and compliance and protection. | Related companies; vendors; professional advisors; legal authorities and others; business transferees. |
| Inferences | Service delivery; research and development; marketing and advertising; creating public profiles; suggesting connections and allowing you to send invitations; and compliance and protection. | Related companies; vendors; advertising partners; professional advisors. |
| Other information that identifies or can be reasonably associated with you | Service delivery; research and development; marketing and advertising; creating public profiles; suggesting connections and allowing you to send invitations; and compliance and protection. | Related companies; vendors; advertising partners; professional advisors; legal authorities and others; business transferees; other users/public (if you publicly post it on the Services). |
| Sensitive personal information (account log-in and password, financial data, or other credentials allowing access to your account, and other sensitive personal information you may voluntarily provide to us (including biometric information —such as voice recordings that may be used for identification or voice synthesis purposes) in your capacity as a user (e.g. if you voluntarily provide content revealing your race, religion, or sexual orientation) | Service delivery; and compliance and protection. | Related companies; vendors |
We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of the Services; and (3) data providers, such as information services and data licensors, and public sources, such as social media platforms.
Your California Privacy Rights
If you are a California resident, the CCPA allows you to make certain requests about your personal information. Specifically, the CCPA allows you to request us to:- Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we share/disclose personal information.
- Provide access to and/or a copy of certain personal information we hold about you.
- Correct inaccurate personal information that we maintain about you.
- Delete certain personal information we have about you.
You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right not to be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you. If you ask us to delete it, you may no longer be able to access or use the Services.
If you would like further information regarding your legal rights under California law or would like to exercise any of them, please contact us at [email protected]. You will need to provide us with information sufficient to verify your identity before we can satisfy your request. To do so, you will need to provide us with certain information regarding yourself and/or your usage of the Services, such as name, email address, and account information. You may also designate an authorized agent to make a request on your behalf. To do so, you need to provide us with written authorization or a power of attorney for the agent to act on your behalf. You will still need to verify your identity directly with us.
“Sharing” and “Selling” Information.
The CCPA requires businesses that “sell” personal information, as the term “sell” is defined under the CCPA, to provide an opt-out from such sales. Some people have taken the position that when a website uses third parties’ cookies or similar technology for its own analytics or advertising purposes, the website is engaged in a “sale” under the CCPA if the third parties have some ability to use, disclose or retain the data to improve their service or to take steps beyond the most narrowly drawn bounds of merely providing their service to the website/app. Some take this position even when the website pays the third party (not vice versa), and in most cases merely provides the third party with an opportunity to collect data directly, instead of providing personal information to the third party. As part of these analytics and advertising services, these technologies may access identifiers (like IP addresses), internet or other electronic network activity information (like information regarding an individual’s browsing interactions on our Site), and commercial information (like the fact that a browser visited a page directed to people who are considering using the Services) to those sorts of companies. While we do not believe these are “sales” as that term is defined under the CCPA, you can opt out of this activity by visiting this link: Do Not Sell or Share My Personal Information.The CCPA also requires businesses that "share“ personal information to provide an opt out from such sharing. Under the CCPA,” sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites. We “share” information for these purposes to provide more relevant and tailored advertising to you regarding the Services. As part of this advertising, we may "share“ identifiers (like IP addresses and email addresses), internet or other electronic network activity information (like information regarding an individual’s interactions with our Services), and commercial information (like the fact that a browser visited a page directed to people who are considering using the Services) with advertising platforms and advertising networks. To opt out of such “sharing,” please visit this link: Do Not Sell or Share My Personal Information.
Sensitive Personal Information.
The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA.Data Retention
You We will retain your information for as long as necessary to provide the Services and for the other purposes set out in this Privacy Policy. We also store information when necessary to comply with contractual and legal obligations, when we have a legitimate interest to do so (such as improving and developing the Services, and enhancing the safety, security, and stability of the Services). We may also store your information in order to defend or ascertain our legal rights, respond to valid legal requests, in the context of a merger/acquisition or in order to implement our Terms.In all cases, in addition to the purposes, we consider the amount, nature and sensitivity of the personal data, as well as the potential risk of harm from unauthorized use or disclosure of your personal data, in determining how long to retain personal data.
California “Shine the Light” Disclosure
The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the disclosure of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.How to Contact Us
You can reach HoneyBook and our General Counsel by email at [email protected] or by writing to:
HoneyBook, Inc. Attention: Privacy
539 Bryant St, Suite 200, San Francisco, CA 94107.