If you’ve been following along with this week’s challenges, chances are that you’ve discovered at the bottom of our posts some hashtags, #RisingTideChallenge and #CommunityOverCompetition! Hashtags are an amazing way to categorize and label your images in order to be searchable on Instagram! Using Instagram hashtags allows you to connect with other users who are searching for or engaging with particular categories of content. We’ve found that hashtags are most effective when they are intentional and we frequently hashtag the locations where we’re living + working to be a part of that community. We also love hashtags that are specific to our industry, align with our brand values, and that our clients are using on a day to day basis!