Skip to content

Stay ready so you don’t have to get ready with Paige Griffith

Here’s a legal tip that all business owners need to hear: stay ready so you don’t have to get ready. In this episode, lawyer Paige Griffith of The Legal Paige shares the lessons she’s learned after one of the hardest years in her business. 

Paige also shares how her perseverance led to her building a multi-six-figure business in a matter of months. This episode is jam-packed with advice for entrepreneurs who want to build the businesses of their dreams.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Follow the Independent Business podcast

Launching The Legal Paige

In 2018, Paige was a clerk for a federal judge while also working as a wedding photographer when she launched her blog, The Legal Paige. It took a few years, and a few failures, to figure out what The Legal Paige was supposed to become. Finally, in 2020, Paige got clarity when she started providing contract templates. Today, her contract templates are still the only thing that her business sells.

Finding the courage to keep going after failure

Before she launched her contract templates, Paige spent thousands of dollars on a course launch that ended up failing. The experience was extremely disheartening, but Paige was determined not to give up on her business. She cites her love for what she does as the reason she found the courage to keep going and try again.

Paige calls herself the “Queen of Pivoting” because of how she has learned from her missteps and found a new path. She knew that she wanted to help small businesses do things the legal way, and she wanted to make it feel effortless for them. That mission kept her moving forward even when it felt like things weren’t working out. 

Paige’s connections in various industries also fueled her to keep going. She started out serving photographers but then was able to expand into other industries through affiliate partnerships. She offered a ton of free education, which helped businesses understand the value of her services.  

Your business journey is not about the destination

Things were falling into place for The Legal Paige when 2020 hit, and the pandemic ended up being a huge catalyst for growth. As a former photographer, Paige was extremely concerned for the wedding and events industry at the beginning of the pandemic. 

The Legal Paige was able to help photographers navigate the year from a legal standpoint. Paige built resources to help photographers and vendors navigate the difficult season and protect their businesses. 

The biggest lesson that Paige learned from this time was to “stay ready so you don’t have to get ready.” Paige had already learned how to pivot and find a new path when things weren’t working, so she was prepared to face all of the unknowns and unexpected growth that occurred in 2020. 

Hiring a team in the midst of major growth

When her business exploded in 2020 and 2021, Paige knew she needed to hire a team to help her manage the growth. She was determined to create a team culture that everyone loved and thrived in. She also had a baby during this time and knew her business would need support as her personal life changed.

Since her business was seeing so much success so quickly, Paige and her new team quickly had to put systems and automations in place to handle it. The very first hire she made was an operations manager who helped her streamline the behind-the-scenes of her business. 

Hiring new team members allowed Paige to become a visionary and legal expert for the business while others managed the day-to-day operations. However, eventually, she realized she needed to bring on another lawyer to share the legal workload as well. 

Paige admits that when she first started hiring team members in 2019, she made some missteps. Now, she recommends working with a business coach who can identify holes in your business and tell you what roles you need to fill. 

Building a business that runs without you

Hiring the right team members has paved the way for The Legal Paige to continue running without Paige. This was a huge deal as Paige was deciding to start a family. She’s learned that time management and delegation are her best friends, and she’s accepted help in her personal life as well as in her business. 

Juggling being a mom and a business owner is a tough balancing act, and Paige has accepted the fact that it is not always equal. Instead of work-life balance, she believes in work-life integration. Some days will require more from her as a mom while others require more from her as a business owner. She’s learned to be okay with the fact that she can not get everything done now that she’s a mom, and that’s okay. 

Taking a seasonal approach to your business

One thing that has helped Paige shift into being a working mom is creating seasons for her business. She knows that she wants a slower summer and winter to spend more time with her family, which means that she’s willing to work harder in the spring and fall. 

With this in mind, Paige plans two big sales per year. One is in May or June and the other is at Thanksgiving. Launching sales at this time allows her to move more slowly in the summer and winter and do more work on the back end of her business. 

The biggest differentiator between the businesses that succeed and the ones that fail

Paige believes that the biggest differentiator between the businesses that succeed and the ones that fail is being prepared for the next steps before the next steps occur. 

Important sections of the conversation

  • [1:47] Launching The Legal Paige
  • [8:21] Finding the courage to keep going after failure
  • [12:25] Your business journey is not about the destination
  • [18:54] Hiring a team in the midst of major growth
  • [27:58] Building a business that runs without you
  • [32:44] Taking a seasonal approach to your business
  • [37:10] The biggest differentiator between the businesses that succeed and the ones that fail

Resources mentioned

Connect with the guest

Related posts