Email marketing for independent business owners

Email is a highly effective marketing tool that can help you stay connected with clients, drive sales, warm up new leads and, ultimately, make a big impact on your business. All you need to do is get started! But if adding another marketing channel to your plate has you overwhelmed, we understand and we’re here to help.

This month’s guide is full of tips to help you create an email marketing plan, build your list, captivate your target audience and convert subscribers into paying clients. Get great to grow with each email sent!

This guide is full of tips to help you set up systems to run your business on autopilot, build stronger client relationships, and quickly generate more conversions. Feel confident with streamlined processes that best support your business!

This guide shares:

Why email marketing matters for independent businesses
How to create engaging lead magnets that grow your list
Tips to convert subscribers into clients

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Business strategies

Hit your business goals:

The best way to build your brand presence is to cultivate a highly engaged audience. Creating an effective (and low-cost) lead magnet is a great way to do this. Implement Aleya Harris’ tips to build your email list with opt-ins. Then, Christy Price shares a few essential tactics to ensure your emails are highly effective including how to write a click-worthy subject line that gets your content noticed. Learn how to take ownership of your email marketing strategy with confidence and watch your email list grow.

Turn clicks into clients:

A thoughtful email sequence is a great way to warm up new leads and convert them into paying clients. After all, your subscribers have already indicated that they like your business simply by being on your email list, so it’s safe to say they may at some point be interested in purchasing your services as well. Claire shares tips to target potential clients with the information, they need to convert.

Capture your target audience:

The best way to build an engaged email list is with lead magnets. Sophia Ojha shares seven evergreen opt-in ideas created using content you probably already have to help you turbocharge your list-building effects quickly and effectively. But if you’re going to start from scratch, make it count with a lead-generating quiz. Kayla Hollatz explains the perks of using quizzes in your marketing strategy and how to get started.

What's inside

How to build your email list with opt ins

Aleya Harris

Create an email marketing list that can help you boost your brand’s visibility and engagement. Aleya discusses how to use lead magnets to increase your email list. Utilize her step-by-step method to attract your ideal audience, provide them unique value, and watch your email list grow.

Level up your email marketing

Christy Price

Avoid succumbing to email marketing overload. Christy discusses how to make your emails stand out so that you can reach your target audience and keep them engaged. Learn how to write a click-worthy subject line, create a welcome sequence for new subscribers and be confident in the way you communicate as a brand as you increase your

Convert your leads through email marketing

Claire Bough

Learn how to convert leads through email marketing by sending the right information at the right time. Combine automation, personalization and your unique business value! Claire shares tips on how to communicate with leads via email and set up processes that move clients from lead to booked faster.

7 evergreen lead magnets to grow your email list

Sophia Ojha

Keep your email list fresh by making it evergreen! Sophia shows us how to make the most of the opt-in ideas you currently have to develop your email list even faster and more efficiently. Then, make good use of all the digital content you’ve accumulated. Always keep your email list in mind while building new campaigns.

Increase your lead capture in email with a lead gen quiz

Kayla Hollatz

A lead-generating quiz is a great way to personalize your email list. Kayla discusses the advantages of incorporating quizzes in your email marketing. Discover your niche-specific quiz subject, uncover distinct personality types and customize your email sequences to create a unique message that is best suited to your ideal audience.

Disclaimer: The advice featured in this guide and on the blog was sourced from our community members for sharing general information and knowledge. For specific legal, financial, tax, mental health and professional advice, please consult an authorized professional.