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Creating websites that convert

Building a revenue-generating online presence

💡The more aligned your brand identity is with who you are, the more you will come through as a CEO on your website.

Do you want your website to make more money for your business? Today’s guest has tips to take your brand and website to the next level. Danielle Connor is a website designer who works with female business owners to create sites that convert.

This episode is jam packed with tangible tips to improve your website, along with tips for staying true to your brand and allowing your brand to evolve with you. Plus, she touches on how to step into the CEO role of your business instead of treating yourself like a solopreneur, and how your website can do the same. 

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Transcript

Creating a million-dollar website

Danielle is a website designer who creates “million-dollar websites” for her clients. She works with women with established businesses and helps them showcase themselves as unique experts in their industry via their websites. 

A million-dollar website is tailored to who you are and shows off your personality. It isn’t cookie-cutter. It builds the “know, like, trust factor” with visitors and potential clients. You want people to land on your website and gasp. They should see exactly who you are and know that they want to work with you. 

Creating a million dollar website is done through very strategic design and copy. You are creating a user journey to guide visitors to where you want them to go, and your website needs to make it easy to work with you. 

Common mistakes business owners make with their websites

  1. Not using consistent colors and branding on their social media and website
  2. Not having big bold call-to-action buttons – there should be one “above the fold” before people start scrolling and one at the end of every page

Signs your brand identity is evolving

If you stop getting inquiries from your website, it could be because your brand identity is evolving and feels disjointed. If you show up on social media differently than you show up on your website, that confuses your potential clients. 

Other signs that your brand identity is evolving include:

  1. You feel like you’ve outgrown your brand
  2. You’re not showing up as you across all of your platforms
  3. Your brand doesn’t speak to your ideal client

Creating a brand that’s easy to use

Many business owners hire a designer to do a rebranding, and while they love the results, the branding is so complex that they can’t use it themselves. It’s important to have an easy-to-you brand so that you can create your own content that matches your brand or make changes to your branding as your brand evolves.

One way to make your brand easy to use is to ask your designer to create social media templates for you so that you have a starting point. 

When you’re first starting out with your business, keep your brand to one or two colors to make things simple. 

Why you should stop using a link in bio platform

So many creators and business owners use a third-party “link in bio” platform on their social media channels. Instead, you should create a links page on your website. Doing so will increase your website traffic and take people exactly where you want them to go. 

Keep your links page simple with only a few links on it at a time. Your buttons should be extremely clear so that you take people where you want them to go. 

Being the CEO of your business

For Danielle, being the CEO of her business looks like taking time to work on her business and not always in it. As entrepreneurs, it’s easy to get stuck in the day-to-day tasks and not think about the long-term. If you want to step into the next level of your business, you need to think about where you want to go, who you want to work with, and how you’re going to get there. 

It’s also important to own the title of CEO in your business instead of referring to yourself as a freelancer or a solopreneur. That looks like having the practices of a CEO, such as checking your sales metrics every month and setting quarterly goals. 

Danielle recommends doing a CEO retreat once a year so that you can brainstorm ideas, set goals, and create action plans.

How to establish yourself as a CEO on your website

As a CEO, you need to think of your business as a separate entity from yourself and have that shine through the copy of your website. For example, you should be listed as your business’s founder, and your copy should use “we” as the pronoun when referring to the business. 

The more aligned your brand identity is with who you are, the more you will come through as a CEO on your website.

Managing your time as a CEO

Danielle time blocks her days and only does client work on Tuesdays and Thursdays. On Mondays and Wednesdays, she works on her business. During the summer, she takes Fridays off. 

The biggest differentiator between the businesses that succeed and the ones that fail

Phoebe and Caroline believe that the biggest differentiator between the businesses that succeed and the ones that fail is believing in your product and being consistent. 

Important sections of the conversation

  • [0:46] Creating a million dollar website
  • [3:15] Common mistakes business owners make with their websites
  • [5:10] Signs your brand identity is evolving
  • [9:57] Creating a brand that’s easy to use
  • [13:44] Why you should stop using a link in bio platform
  • [16:07] Being the CEO of your business
  • [20:28] How to establish yourself as a CEO on your website
  • [22:46] Managing your time as a CEO
  • [25:15] The biggest differentiator between the businesses that succeed and the ones that fail

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