Creating an ideal client experience won’t happen overnight, but here’s what I did to make it happen for my photography clients. Remember, “ideal” experiences will vary from creative to creative, because everyone likes to do things a little bit differently. But hopefully these strategies will give you a few ideas for going above and beyond to make your clients happy.
The Initial Response
Think about how long it takes you to get back to a client: An hour? 24 hours? Days? Well, my response time is one second. Why? I have decided that the best way to start a relationship with my client is to immediately respond back to them. I have no idea how many photographers they are emailing, and how quickly those photographers are answering, but I know one thing: I want to be the best and only option. I outsource these responses to an automated email system that actually customizes each response based on the client request. I don’t ever want to miss an opportunity to book a new client, and I won’t let being a busy mom stop me. I use HoneyBook, which allows me to customize email templates and automate everything. I was so afraid that it wouldn’t be as personable, but it’s as if I was answering the email myself. With less stress for me and an organized workflow process that my clients can instantly see, this is the perfect way to start a client experience.
Think about how long it takes you to get back to a client: An hour? 24 hours? Days? Well, my response time is one second. Why? I have decided that the best way to start a relationship with my client is to immediately respond back to them. I have no idea how many photographers they are emailing, and how quickly those photographers are answering, but I know one thing: I want to be the best and only option. I outsource these responses to an automated email system that actually customizes each response based on the client request. I don’t ever want to miss an opportunity to book a new client, and I won’t let being a busy mom stop me. I use HoneyBook, which allows me to customize email templates and automate everything. I was so afraid that it wouldn’t be as personable, but it’s as if I was answering the email myself. With less stress for me and an organized workflow process that my clients can instantly see, this is the perfect way to start a client experience.
Never Stop Spoiling
I have been asked several times why I send out welcome packets and gifts after I’ve already booked the client. I always send out a welcome packet full of things to help them get the most out of their experience, like a wardrobe guide and advice on making the ultimate Pinterest inspiration board. Just like in any relationship, you should never stop wooing them. Plus, every single time I do something unexpected or above and beyond, my clients are likely to post something about it or tell a friend—and this word-of-mouth marketing helps my business keep on growing.
I have been asked several times why I send out welcome packets and gifts after I’ve already booked the client. I always send out a welcome packet full of things to help them get the most out of their experience, like a wardrobe guide and advice on making the ultimate Pinterest inspiration board. Just like in any relationship, you should never stop wooing them. Plus, every single time I do something unexpected or above and beyond, my clients are likely to post something about it or tell a friend—and this word-of-mouth marketing helps my business keep on growing.
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