With some 15 years of experience in communications, Geneviève founded The Storyteller Communications & Marketing out of an observation that it’s not easy for organizations to define who they are. Working alongside small business owners and non-profit organizations made her realize that this lack of identity affects their capacity to market themselves, and it struck her that these people’s journeys should be used to connect with their customers. Thanks to a team of collaborators that includes developers, graphic designers and photographers, Geneviève helps organizations develop their brand around their own unique story along a solid marketing strategy and relevant contents to support their efforts.