Alison Bernstein

Alison Bernstein is a new media executive with more than 20 years of experience in lifestyle, pregnancy, parenting, and weddings. She’s held positions in product, marketing, business development and content development. Alison is currently the Vice President of Photography Marketplace for XO Group, envisioning the role photography plays in a content-driven marketplace and building products that connect photos with the professional services featured in them. She is also the General Manager of Two Bright Lights, a network that connects photographers, event planners and vendors with over 500 publishers across the country and around the world. Prior to this role, Alison was the Vice President of Product for XO Group, leading business and product development for the $10 million fashion and jewelry vertical, charged with growing the business and continually developing cutting-edge products for the bridal consumer. Alison has overseen syndicated partnerships with MSN, Google, AOL, and Yahoo, and has launched award-winning integrated advertising programs for sponsors including Estee Lauder, Pantene, and Four Seasons. Alison has led traffic-driving efforts through content distribution that has translated to millions of new visitors discovering The Knot, The Nest, and The Bump over the past sixteen years. Additionally, she oversees brand development projects and opportunities in entertainment for XO Group. Alison has appeared numerous times on TODAY, CBS This Morning, MSNBC and local NBC, FOX and PIX news segments across the country. Alison graduated from the University of Virginia with a B.A. in Anthropology. She resides in Westchester with her husband, three kids, and various household animals.